Herbal Business | Quiz

Why is market research so important?

Herbalism falls into a grey area, where in most places in the world it’s an unregulated profession. Anyone working with herbs to support health must be careful with language when marketing a product or service to avoid making a health claim because:

If you pursue becoming a herbal educator, that is offering herbal health information in a one to one capacity or even in groups, The American Herbalist Guild recommends an ________ __________ & _________ form.

Organic reach is considered one of the best forms of marketing because:

Having a website for your business is vitality important for people to find you and your services. If you don’t already have one, it’s considered ideal to have it built and operational at least ___________ prior to opening your business doors so you can at least try and build an online presence and organic traffic.

Often new product-based businesses make the rookie mistake of having _______ _________ products at the beginning which can be confusing and overwhelming for the consumer, not to mention, financially drain the business. It’s better to have ___ ______ really well made products and a _________ _________ of items so consumers aren’t overwhelmed. This also helps keep inventory manageable from a business perspective.

When creating a business plan, map out at least the first _______ years so you can envision the larger picture. This helps to anticipate possible problems, but also areas of potential success.

Selling products wholesale vs. retail makes a big difference in terms of business structure and profit margins. Selling wholesale means your profit margin will be:

Why is a job at a health food store a great opportunity to gain experience before starting up your own herbal business?

When making a herbal product for sale, what information should the label have on it?