Reply To: Herbal Business
Hi lovelies,
In continuing this conversation, I’m wondering where folks see bitters falling into.. I feel at the root of it, they are medicine, especially when used with bittering agents like dandelion and burdock.. and then if formulated for flavor profile AND digestion (including also aiding the nervous system etc) I feel like I have to choose one or the other for continuing with my business model canvas and business plan… it seems like the easiest is to go the cocktail bitter route, but then I feel like I am stepping away from the original intention of creating bitters in the first place, but if my bitters are made with burdock and dandelion, inherently they are medicines but if I mention that cocktail bitters traditionally have been used to aid in digestion can I somehow bridge these two models? Can I market bitters as both without having to choose it being a supplement (more paperwork) and cocktail bitters. Do I have to choose one or the other? I’m running out of skullcap trying to keep my head running around in circles! Help!